John Swarbrooke
Professor of Tourism & Hospitality at Manchester Metropolitan University
- Author of eight books on tourism which have been translated into a number of languages and are used all over the world
- Former Director of a city convention bureau and chief executive of an award winning museum
- Undertaken consultancy work for the UN, European Union and major corporations in Europe, the Middle East and Asia
- Research interests include tourist behaviour, corporate social resoponsibility and tourist destination marketing
- Keynote speaker at more than thirty international academic and professional conferences around the world
- Professeur Visitant at IMHI/ESSEC Paris and former Academic Director of César Ritz Colleges Switzerland