Mady Keup
SKEMA Business School, France. Professor of tourism and Event Marketing
- Worked as Director at Visit London (today London Convention Bureau)
- Was CEO of British-Portuguese Chamber of Commerce
- Worked with British Tourist Authority (today Visit Britain)
- Qualified trainer for the MPI (Meeting Professionals International)
- Frequently engaged in tourism and event consultancy including European Union Interreg III benchmarking projects and strategic consultancy for Convention Bureaus