Mr. Jörn understands global tourism from two different PERSPECTIVES, having worked at worldwide leading organizations both in the TOURISM INDUSTRY and in TOURISM CONSULTING.
From 2007 to 2011 Mr. Jörn was Director/Member of the Board at THR INTERNATIONAL TOURISM CONSULTANTS in Barcelona, Spain. He led his multi-cultural team and projects in such diverse areas as Marketing Planning, Product Innovation, Country and Corporate Branding, Business Model Reengineering, etc. for both public and private sector organizations worldwide.
Prior to THR, Mr.  Jörn was Senior Manager CORPORATE DEVELOPMENT at the HQ of TUI GROUP in Hanover, Germany, the world’s largest tourism group. During his 5 years there he helped to continuously develop the Corporate Strategy of the group, led various internal projects and specialized in Corporate Destination Strategy & Marketing. Already at TUI it was the creative side of destination, product, and organization development making his heart beat faster. He is winner of a TUI Group worldwide tourism innovation competition.
Since 2011, Mr. Jörn is engaged in various own and third party TOURISM INNOVATION PROJECTS and continuous to work as an INTERNATIONALLY BOOKED SPEAKER & MODERATOR (e.g. @ UNWTO, ITB, FITUR, PATA, MITT, other national & international tourism congresses). He is fluent in German, English and Spanish and just currently relocated back to his German home grounds. Mr. Jörn holds degrees in International Business from Universities in Münster/Germany and Rotterdam/The Netherlands.